The Media Rating Council has accelerated the standards, audits and accreditation processes it oversees, rebooting some traditional ones like TV audience measurement, and moving into bleeding-edge areas such as algorithmic processing.
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2024 Purchase Funnel Study
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The Media Rating Council has accelerated the standards, audits and accreditation processes it oversees, rebooting some traditional ones like TV audience measurement, and moving into bleeding-edge areas such as algorithmic processing.