A new 2022 political advertising revenue estimate for the midterm elections of $7.8 billion, per Kantar/ CMAG, would be more than twice that of 2018 midterm results. Speaking at the TVB conference, Steve Passwaiter, VP, growth and strategy of Kantar/CMAG, explains there will be an absence of money from Presidential ad spending.
The Kantar/CMAG estimate for the midterm season sits at $7.8 billion for local broadcast, local cable/satellite, radio, digital and OTT. With broadcast TV leading the pack with $3.8 billion (vs. $3.05b in 2018).
The Georgia Democratic Party is combining forces with other state parties in the region for joint fundraising appeals, aiming to help those states make earlier-than-usual investments in voter registration and field organizing going into the 2022 midterms.