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Political Industry News

The midterm campaigns for the House and the Senate are shaping up quite differently.
Most of the NRCC's money is targeting House Democratic incumbents, as Republicans fight to flip the majority.
The data continues to support linear TV as the leader in effectively reaching households for political campaigns, according to The TV Viewership Report, from Effectv, a business unit within Comcast Advertising.
State races have been a boon to media giants as total political ad spending, by one estimate, will surpass $8.8 billion this year — that number was $3.9 billion in 2018.

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