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Political Industry News

Viewers might complain about the barrage of political commercials on the way as Election Day approaches, but they seem to pay attention to them.
Political advertising is not only looking to set records for the upcoming midterm elections, but much of the spending — 63% — looks to be “issue”-oriented spend, according to advertising placed through Viamedia.
The power of local TV remains very strong. What are the markets that are sizzling, with respect to political ad dollar activity? Newly released projections shared exclusively with RBR+TVBR show where all of the heat is from coast to coast, on a DMA level.
For all the talk about some marketers starting to pull back on spending, political advertising just continues to rise and rise and rise.

Political Morning Score News

RSS Morning Score
  • The Roe outlier races September 26, 2022
    Three high-profile South Texas House races have become referenda on whether the GOP can continue recent gains among Latino voters.
    By Scott Bland
  • The dividing factor September 19, 2022
    Voters of color have been a key target demographic ahead of the midterm election for both parties.
    By Madison Fernandez
  • All eyes on absentee voting September 12, 2022
    It's off to the (general) races.
    By Madison Fernandez