Research, Measurement & Analytics

Research, Measurement & Analytics

Research

2025 Media and Conversations Study

2025 Purchase Funnel Study

2025 Media Comparisons Study

2024 SVOD Study

2024 Voter Funnel Study

2024 Severe Weather Emergency Survey

2024 Video Media Devices Usage Study

2024 Sports Survey: Football Viewers

Holiday Shopping Analysis 2024

2024 Home Improvement Purchase Funnel Study

2024 Travel Purchase Funnel Study

2024 Sports Survey

Numbers that Measure Up! TV & Digital

TV Basics

Sports & Specials

Category Studies

TV Programming

Local Broadcast TV News Study

Linear TV/Streaming: It’s Not Either/Or, It’s AND

2023 Sports Betting Study

Post Analysis Guidelines

TV Value in a Digital/Streaming World

Seasonal Retail Reports

2023 Purchase Funnel: Retirement Communities

Home Improvement Purchase Funnel 2023

TVB.org Research Virtual Web tour

General Glossary

Broadcast TV is Key for Advertisers

Attribution Studies

Transitioning Local TV to Impressions

2023 American Conversation Study

Political Media Usage Study

Real Estate Purchase Funnel 2023

2023 Media Comparisons: Reaching Ad-free Streamers Study

Media Usage Studies

Measurement

CIMM TVB Local TV and Video Innovation Showcase

Over-the-Air

TVB Insights

Sports & Specials

HUT/PUT National Prime Trends

Help Stop Relative Duration Weighting

Competitive Media (public)

Measurement Currency – Has it Changed?

Numbers that Measure Up! TV & Digital

Ad Spend & Analytics

Ad Spending

Digital Companies Value TV

Government Data Resources

Spot TV Cost & CPM Trends

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