Welcome
Steve Lanzano, President & CEO, TVB
Missy Evenson, Vice President Sales, Local Media, Scripps; Chair, TVB Board of Directors
Antonio Roman, EVP, Local Media Sales, TelevisaUnivision; Vice Chair, TVB Board of Directors
The virtual conference center opens at 11a ET. Viewable sessions will be added to the program as the day goes on.
The conference will end at 5p ET.
Sessions – Live at 11a ET
Advertiser Interview: Automotive
Greg Balasco, Owner & President, Lakeland Automall
Brian Wexler, SVP, Business Development, TVB
Master Class: Selling Across Screens
Christopher Martinez, OTT Director, Sales, Hearst Television
Efficiency Drives Converged Linear + Digital Revenue
Sponsored by WideOrbit
Jason Hancock, Senior Product Manager, WideOrbit
Eric Sack, VP, Strategic Solutions, WideOrbit
Transformational Technology: Ushering Revenue Prosperity
Sponsored by SureWaves
Moderator: Cordie DePascale, CEO, DePascale Consulting
Len Emig-Smith, Associate Director, Local Investment, dentsu Media US
Dan Lyons, President, SureWaves
Stephanie Slagle, Vice President & Chief Innovation Officer, Graham Media Group
Sessions – Live at 12p ET
Advertiser Interview: Legal
Erin Peckinpaugh, Former VP, Marketing & Corporate Responsibility, Hensley Legal Group, PC
Brian Allers, SVP, Business Development, TVB
Speak With Strength
Sponsored by NEXT Women
Marianna Swallow, President & Executive Coach, Speak Easy Presentations
All Audiences & Impressions Are Local
Sponsored by Nielsen
Michelle Gelman, SVP, Product Leadership, Nielsen
Paul LeFort, Managing Director, Local TV Client Solutions, Nielsen
Balancing Linear & Streaming
Sponsored by Katz Television Group
Brad Seitter, EVP, Local and National Business Development, TVB
Sessions – Live at 1p ET
Advertiser Interview: Political
Dave Heller, President, Main Street Communications & Main Street Baseball
Brad Seitter, EVP, Local and National Business Development, TVB
Master Class: Perfecting the Pitch
Abbey Reynolds, Account Executive, KJRH-Tulsa, Scripps
Using Research to Sell: Healthcare
Brian Wexler, SVP, Business Development, TVB
NADA’s State of Automotive
Sponsored by Locality
Patrick Manzi, PhD, Chief Economist, NADA
Steve Sturm, Executive Automotive Consultant, TVB
Sessions – Live at 2p ET
Let’s Go! TV Business is Alive and Well
Scott Heath, Vice President / General Manager, FOX 5 / KUSI
Master Class: Prospecting and Retention
Adam Breshears, Media Executive, KY3-Springfield, MO, Gray Television
Using Research to Sell: Home Improvement
Brian Allers, SVP, Business Development, TVB
Measuring Audiences In The Markets That Matter
Sponsored by Comscore
David Algranati, Chief Innovation Officer, Comscore
Matthew Wiesemann, Senior Marketing Manager, Comscore