TVB member login has been updated for increased security. Please request your new password here.

Automakers Spend Big On Olympics TV Ads

Automakers Spend Big On Olympics TV Ads

Automakers increased their spending on television media last month, largely thanks to the Olympics, according to iSpot.tv. In July 2021, automakers spent an estimated $164 million according to iSpot — an increase of nearly 60% year-over-year.