Ford stopped taking reservations for the upcoming F-150 Lightning electric pickup as it prepares to open its order bank for the truck next month. The automaker plans to institute a staggered ordering process over the next several months.
Broadcast Members: To access additional exclusive content login.
Research Content Updates Q1 2024 | Take the TVB.org Research Virtual Web Tour
Linear TV/Streaming: It’s Not Either/Or, It’s AND
2024 Sports Survey
2024 Purchase Funnel Study
2024 Media Comparisons Study
2023 American Conversation Study
2023 Voter Funnel Study
2023 SVOD Study
Nielsen’s Gauge Report Doesn’t Tell The Full Story
TV Value in a Digital/Streaming World
TV Basics
Category Studies
Seasonal Retail Reports
Broadcast TV is Key for Advertisers
TV Programming
Agencies & Advertisers: Some content in this section is protected, please request access here.
Ford stopped taking reservations for the upcoming F-150 Lightning electric pickup as it prepares to open its order bank for the truck next month. The automaker plans to institute a staggered ordering process over the next several months.