The Kantar/CMAG estimate for the midterm season sits at $7.8 billion for local broadcast, local cable/satellite, radio, digital and OTT. With broadcast TV leading the pack with $3.8 billion (vs. $3.05b in 2018).
The Kantar/CMAG estimate for the midterm season sits at $7.8 billion for local broadcast, local cable/satellite, radio, digital and OTT. With broadcast TV leading the pack with $3.8 billion (vs. $3.05b in 2018).
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