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2022 Midterm Political Ad Spending Projected to Be $7.8 Billion

2022 Midterm Political Ad Spending Projected to Be $7.8 Billion

The Kantar/CMAG estimate for the midterm season sits at $7.8 billion for local broadcast, local cable/satellite, radio, digital and OTT. With broadcast TV leading the pack with $3.8 billion (vs. $3.05b in 2018).

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