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Linear TV/Streaming: It’s Not Either/Or, It’s AND2024 Sports Survey2024 Purchase Funnel Study2024 Media Comparisons Study2023 American Conversation Study2023 Voter Funnel Study2023 SVOD Study
Nielsen’s Gauge Report Doesn’t Tell The Full StoryTV Value in a Digital/Streaming WorldTV BasicsCategory StudiesSeasonal Retail ReportsBroadcast TV is Key for AdvertisersTV Programming
HUT/PUT National Prime TrendsTransitioning to ImpressionsCompetitive MediaHelp Stop Relative Duration WeightingTVB InsightsOver-the-Air (OTA)
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Nielsen’s Gauge Report Doesn’t Tell The Full StoryThought Leadership for MarketersBroadcast is Key for AdvertisersTransitioning to ImpressionsL + 1 Makes Business SenseNational & Local Planning ToolsCreating Local StrategiesTVB Insights Weekly NewsletterLocal TV is CrossPlatform
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Even as Nielsen loses accreditation—smart advertisers require much more than outdated measurement tools.
