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BIA Sees 26.5% Bounce in 2022 Local Broadcast Ad Revenue

BIA Sees 26.5% Bounce in 2022 Local Broadcast Ad Revenue

BIA is predicting that the midterm election year will be a good one for local broadcasters, with political advertising boosting the local broadcast ad revenue to $21 billion in 2022. BIA is forecasting that $19.3 billion come from over-the-air revenue and $1.7 billion in digital, a big jump of 26.5% for the industry.