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Buyers, Sellers ‘Massively’ Differ on OTT Advertising’s Status

Buyers, Sellers ‘Massively’ Differ on OTT Advertising’s Status

According to Conviva’s 2021 State of Streaming study, just 35% of consumers agreed that the quality of ads on OTT is as good as those on linear TV. 36% of consumers said they’re satisfied with advertising on streaming overall, and 54% said they abandon streaming when ads fail or take too long to load.