With CIMM’s Coalition of members from across the entire ecosystem, the study will identify and assess a range of practical initiatives that have the potential to improve the use of Smart TV data for advertising and programming measurement purposes.
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Linear TV/Streaming: It’s Not Either/Or, It’s AND
2024 Sports Survey
2024 Purchase Funnel Study
2024 Media Comparisons Study
2023 American Conversation Study
2023 Voter Funnel Study
2023 SVOD Study
Nielsen’s Gauge Report Doesn’t Tell The Full Story
TV Value in a Digital/Streaming World
TV Basics
Category Studies
Seasonal Retail Reports
Broadcast TV is Key for Advertisers
TV Programming
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With CIMM’s Coalition of members from across the entire ecosystem, the study will identify and assess a range of practical initiatives that have the potential to improve the use of Smart TV data for advertising and programming measurement purposes.