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CTV Platforms Drive 30% of New OTT Subs

CTV Platforms Drive 30% of New OTT Subs

A new Parks Associates whitepaper offers an array of up-to-date insights on the evolving digital media landscape. U.S. OTT service subscriptions are projected to leap by more than 20%, from nearly 230 million this year to 277 million in 2026.

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