For the first six months of 2021, marketing spending from D2C companies rose to $4.34 billion, including print, digital and TV. Spending on TV accounted for $2.7 billion this year, and the renewal rates for those TV buys are really strong.
For the first six months of 2021, marketing spending from D2C companies rose to $4.34 billion, including print, digital and TV. Spending on TV accounted for $2.7 billion this year, and the renewal rates for those TV buys are really strong.