Dentsu became the latest major agency holding company to revise its 2023 ad outlook downward, estimating global ad spending will rise 3.3%, down half a point from the 3.8% it projected in its last forecast in December 2022.
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Dentsu became the latest major agency holding company to revise its 2023 ad outlook downward, estimating global ad spending will rise 3.3%, down half a point from the 3.8% it projected in its last forecast in December 2022.