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Despite Some Headwinds, MAGNA is Still Predicting Strong 2022 Ad Revenue Growth

Despite Some Headwinds, MAGNA is Still Predicting Strong 2022 Ad Revenue Growth

IPG Mediabrands’ intelligence arm, MAGNA, is predicting an impressive 11.5% growth in ad spend versus 2021 with revenues surpassing the $300 billion milestone to an estimated $320 billion. With hyper-inflation, supply chain challenges and the Russian/Ukraine conflict weighing heavily on consumers’ minds, the headwinds, however, are getting stronger.