There’s a science behind what commercials you see and when you see them. A Rensselaer Polytechnic Institute (RPI) team says they’ve proved it, with work resulting in a model they claim delivers a 3%-5% revenue increase for TV networks.
Agencies & Advertisers: Some content in this section is protected, please request access here.
There’s a science behind what commercials you see and when you see them. A Rensselaer Polytechnic Institute (RPI) team says they’ve proved it, with work resulting in a model they claim delivers a 3%-5% revenue increase for TV networks.
© 2023 Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
Website Designed by Sfera Interactive