TVB member login has been updated for increased security. Please request your new password here.

More Catalogs, TV and Celebrity Pitches: Retailers Rethink Holiday Ads Amid Digital Marketing Upheaval

More Catalogs, TV and Celebrity Pitches: Retailers Rethink Holiday Ads Amid Digital Marketing Upheaval

This year, many retailers are shifting back to more traditional advertising methods, including print catalogs, TV spots, podcasts and celebrity endorsements.