Boosting its forthcoming Nielsen One cross-measurement product, Nielsen has struck a smart TV deal with Vizio to add TV data from Vizio’s 20 million TV homes through the TV set manufacturer’s Inscape TV research business.
Boosting its forthcoming Nielsen One cross-measurement product, Nielsen has struck a smart TV deal with Vizio to add TV data from Vizio’s 20 million TV homes through the TV set manufacturer’s Inscape TV research business.
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