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Scripps Octane Verify Helps Buyers Measure Streaming And Linear Ad Performance

Scripps Octane Verify Helps Buyers Measure Streaming And Linear Ad Performance

Scripps has introduced a suite of new linear attribution features to its Scripps Octane Verify solution, an integrated advertising and measurement tool that advertisers are using to gauge the effectiveness of Scripps Octane OTT and linear ad campaigns.

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