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Six in 10 CTV Households Watch Free, Ad-Supported Streamers

Six in 10 CTV Households Watch Free, Ad-Supported Streamers

Six in 10 connected TV households now watch free, ad-supported streaming services on TV, according to a new report from TDG Research. Nearly a quarter of these households (24%) use such a service daily, 32% weekly, and 44% use one on a monthly or less frequent basis.