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The TV Upfront Turns 60; It’s Time for a Better TV Ad Experience

The TV Upfront Turns 60; It’s Time for a Better TV Ad Experience

This year, the TV upfront will celebrate its 60th anniversary. In 1962, broadcasters started moving their TV premieres to September to time with automobile production schedules. Since then, the estimated $60 billion U.S. TV advertising market has revolved around this futures market.