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TVB Forward: Speakers Bullish on Local TV Ads

TVB Forward: Speakers Bullish on Local TV Ads

If one word could describe the theme of this year’s TVB Forward Conference, it’s perseverance. The onset of the pandemic was a challenge for advertisers in 2020, but the rebound the industry is experiencing — and the looming midterm elections — will bolster business in 2022, particularly local broadcast TV.