TVB member login has been updated for increased security. Please request your new password here.

TV’s Upfront in Recovery: Expected to Hit $19.9 Billion

TV’s Upfront in Recovery: Expected to Hit $19.9 Billion

Following a similar recovery with other advertising platforms, the U.S. TV upfront market is estimated to climb 7.6% this year to reach $19.9 billion for the 2021-2022 TV season, according to eMarketer.