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U.S. Homes Adding SVOD Services Falls to 3.9% in 2Q, Kantar Reports

U.S. Homes Adding SVOD Services Falls to 3.9% in 2Q, Kantar Reports

Demand for adding subscription streaming services in the U.S. is slowing down, according to Kantar. In the second quarter just 3.9% of U.S. homes took a new subscription to a streaming service, down from 12.9% a year ago.