TVB member login has been updated for increased security. Please request your new password here.

Univision Adopts Ad-ID To Improve Targeting, Delivery For Ads Aimed At Hispanic Viewers

Univision Adopts Ad-ID To Improve Targeting, Delivery For Ads Aimed At Hispanic Viewers

Spanish-language media giant Univision has agreed to license the ad industry’s Ad-ID advertising assets coding system to identify, track and “significantly improve targeting and delivery” for ads aimed at its Hispanic viewers.