Despite the drop, the Upfronts make up a growing portion of the TV ad market. Roughly 30% of total TV ad spending was estimated to occur during the Upfronts, a portion that’s inched up over the past five years.
Despite the drop, the Upfronts make up a growing portion of the TV ad market. Roughly 30% of total TV ad spending was estimated to occur during the Upfronts, a portion that’s inched up over the past five years.