Upfronts 2023: Byron Allen Urges Media Buyers to Support His ‘Family Business’

Upfronts 2023: Byron Allen Urges Media Buyers to Support His ‘Family Business’

Allen asked ad buyers for their support as a Black owned media company with high quality programming and an advanced tech stack. “The sponsorships allow us to invest and grow, and as we invest and grow we’re able to get scale,” Allen said.