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Viewers Spending More Time with AVOD Than SVOD

Viewers Spending More Time with AVOD Than SVOD

Time spent on AVOD increased 9.3% from the first quarter of 2021 to a 38% share for  the third quarter of 2021. During the same time period, SVOD’s share of viewing decreased by 8.6% to a 32% share, according to TVision Insights.