TelevisaUnivision, VideoAmp Strike Pact to Help Advertisers Measure U.S. Hispanic Audiences
TelevisaUnivision is getting more entrenched in TV’s measurement wars.
Media Rating Council Gives CEO George Ivie New Deal through 2027
The Media Rating Council, which audits and evaluates measurement companies, said its CEO and executives directors George Ivie has agreed to a new five-year contract extension that will keep him in his job through 2027.
Nielsen One Alpha Will Show Ad Campaign Business ‘Outcomes’ Data
Nielsen One Alpha — the initial version of the forthcoming cross-platform measurement platform Nielsen One — will show advanced audience and business outcomes results for “end to end” ad-campaign measurement.
Why MRC’s New ROI Measurement Draft Standard Doesn’t Have Many Takers for Accreditation Yet
Even Nielsen and IRI, which helped draft Media Rating Council standard, aren’t committing to audits yet, but TVSquared is interested.
GroupM, iSpot Study Finds $1 Billion in CTV Ads Being Counted When TV Is Off
Media buyer GroupM and measurement company iSpot.TV have completed a study that found that 8% to 10% of connected TV ad impressions are being counted as delivered when the TV is turned off.
How Interoperability Can Help Solve CTV Measurement Feuds
The growth of connected TV advertising isn’t simmering down anytime soon, even if most of the key ingredients are scattered or missing – like, say, an industrywide standard for campaign measurement.
Blockgraph Brings FullThrottle’s Cookieless Identity Strategy To TV
The first-party data craze is driving advertisers and publishers alike to corral as much audience data as possible without relying on third-party identifiers.
Is The TV Business Ready For Ad Ratings?
How can we make TV and CTV ad buys apples-to-apples when the former’s audience numbers are inflated by people that watched the show, but not the ad, and the latter are only based on those whom the server counted as actually receiving the ad?
In the Upfront, GroupM Is Sticking With Nielsen for Now, but It’s Testing iSpot, Comscore, VideoAmp for the Future
Media buyer’s clients Unilever, Nestle, Ferrero, Dominos, TJX, Mars kicking tires on alternative currencies.
Nielsen’s Gracenote Analyzes Streaming Content for Bingeability, Viewer Loyalty
Nielsen’s Gracenote unit introduced a new set of data that tells content owners and distributors whether individual programs are binged by consumers, viewed loyally or performed similarly to other programs.
Nielsen Adds More Streaming Devices To Deduplicated Digital Ad Ratings
Nielsen said it is now including more streaming devices and providers in its deduplicated connected TV viewing measured by its Digital Ad Ratings.
TV Ad Impressions Grew During 2021-22 Season: iSpot Report
For the season through May 8, iSpot, one of the companies vying to offer the industry an alternative to Nielsen, said that total TV impression were up 6.8% to $1.88 trillion.
Nielsen Measurement Alternative Tests Reveal Concerning Data Trend
Wild swings in audience numbers could undermine confidence, but some see hope for convergence or a shift in focus.
Nielsen’s Defiant CEO Says Company Stands Ready to Count, Despite TV Network ‘Noise’
The CEO of Nielsen has been under fire for months, ever since some of his company’s biggest customers — the nation’s TV networks — began to complain about how Nielsen tabulated viewers during the coronavirus pandemic. They are still complaining.
Nielsen Says ‘Go-Shop Period Ends With No New Proposals
Nielsen, which has agreed to be acquired by a private-equity group led by Elliott Investment Management, said that its go-shop period has expired without an alternative proposal to buy the company emerging.
Ad Groups Eye Measurement Beyond Nielsen
The ad industry’s top buy-side organizations are joining
forces on a study to explore the industry’s transition to a
multi-currency TV market in the U.S. in a further blow to
Nielsen’s status as a near monopoly, Ad Age reports.
MRC Puts Comscore Digital On Hiatus While It Makes Methodological Changes
The Media Rating Council (MRC) late Tuesday announced it has put Comscore’s Media Metrix desktop digital audience-measurement service on hiatus, while it makes methodological changes related to Google’s deprecation of web browser cookies.
Nielsen Rival ISPOT.TV Gets $325 Million Goldman Sachs Investment
The biggest single cash infusion yet for a Nielsen rival could fuel a stronger competitor—and comes despite tighter funding for other tech players.
Nielsen Strikes Smart TV Data Deal With Vizio
Boosting its forthcoming Nielsen One cross-measurement product, Nielsen has struck a smart TV deal with Vizio to add TV data from Vizio’s 20 million TV homes through the TV set manufacturer’s Inscape TV research business.
Roku Adds Measurement Partners For Media-Mix Modeling
Roku, the streaming distributor of apps, is expanding its line of measurement companies around media-mix modeling efforts.