Why TV Upfront Deals Will Still Use Nielsen Measurement Despite All the Talk
TV networks are bullish on using alternatives to Nielsen panel data as currencies for deals in the upcoming spring ad haggle. But despite Nielsen’s widely reported issues and new alliances forging between media sellers and measurement firms, it’s unlikely 2022 will be the year the TV industry shifts en masse away from Nielsen.
Baby Boomers: The Most Important Consumer?
In a new episode of CEO Perspectives, The Conference Board President and CEO Steve Odland sits down with Jenkins to discuss how the Baby Boomer generation is disrupting conventional thinking about aging.
Consumers Fuzzy On Streamers’ Focus, Value Propositions
According to Hub Entertainment Research, many consumers can’t articulate unique value propositions for even the largest streaming services. 96% or more of survey respondents recognize the names of all five services. But asked if they feel confident that they could explain the brand and what it offers to someone else, the numbers dropped from 80% expressing confidence about Netflix, to 69% for Amazon Prime Video, 66% for Disney+, 65% for Hulu and just 58% for HBO Max.
Allen Media Files Multi-Billion Dollar Lawsuit Against Nielsen
Byron Allen’s media companies Weather Group, Entertainment Studios Networks (ESN) and CF Entertainment filed suit against Nielsen seeking billions of dollars in damages for “fraudulent misrepresentation and fraud by concealment.”
LiveRamp, Iris.TV, SpringServe Team Up on Cross-Screen Delivery
LiveRamp said it is working with Iris.TV and SpringServe to provide buyers with contextual data that enables them to use more of their cross-screen inventory in targeted and addressable campaigns. Univision and Plex are among the publishers using the new capabilities.
Scripps: ‘Plus-Fatigue’ Will Drive OTA Growth
E.W. Scripps CEO Adam Symson told a Deutsche Bank media conference that the proliferation of streaming subscription channels, coupled with internet access costs, are driving many younger consumers to “discover” free TV once more.
Advertisers Go Mad For March Madness
Advertisers and their buying agencies have come to see the NCAA Men’s Basketball Tournament as a viable alternative and better value than the Super Bowl, getting multiple spots for the same major payout. Agency executives are already planning negotiations for next year’s tournament at the spring upfronts.
Nexstar CEO Says NextGen TV Revenue Could Rival Retrans Take by 2030
Chairman and CEO Perry Sook told investors that by the end of the decade, the Advance Television Systems Committee 3.0 standard, also known as Next Gen TV, may yield “spectrum monetization that could rival distribution revenue today.”
How Agencies and Marketers Can Optimize Local CTV & OTT Advertising
In this in-depth Q&A, David Buonfiglio, VP, Digital, TVB discusses local CTV and OTT advertising strategies with Jenn Scilabro, SVP, Digital Sales, Nexstar Digital. From optimizing digital and linear media mixes to measurement and fraud, Jenn shares Nexstar Digital’s current and future vision.
Political Ad Spending Is Bigger In Texas—Way Bigger
Spending on U.S. House campaigns across TV, radio and digital comes in at $11.6 million in Texas—a tally that includes booked spending by campaigns and the political action committees that support them from Dec. 28, 2021, through Election Day as of March 9, 2022.
Retail Foot Traffic Shows ‘Significant Recovery’ After Omicron Setback
After suffering a setback due to the Omicron variant retail foot traffic has made a “significant recovery,” according to Placer.ai.
Airlines Bet Surge In Travel Demand Will Help Offset Fuel Costs
Travel demand has bounced back faster than expected this year, a welcome trend for an industry battered by Covid and a sign that carriers expect to pass along higher fuel prices and other costs on to customers.
NBCU Partners With Telemundo To Increase Hispanic Female Directors In Scripted TV
NBCU Launch, the umbrella brand that houses the comprehensive diversity, equity and inclusion efforts across NBCUniveral’s television portfolio, has forged a new partnership with Telemundo to increase the number of Hispanic female directors in scripted TV. This partnership is an extension of the Hispanic network’s award-winning corporate initiative Mujeres Imparables (Unstoppable Women).
NBCU Picks Omni As First Agency Data Platform To Integrate with Audience Insights Hub
By integrating with the Audience Insights Hub, Omnicom will be able to run permissioned measurement queries across NBCU’s first-party data and data sets from within Omni — Omnicom’s open marketing operating system — without exposing any underlying personally identifiable information.
NewsNation Further Expands News Programming
NewsNation, Nexstar’s wholly-owned news and entertainment cable network reaching 75 million U.S. TV households, unveiled its latest expansion plans, adding 12 hours of live news programming weekly by early June.
Inflation To Play a Key Role in US Economic Outlook, NRF Reports
Inflation is at a 40-year high but isn’t hitting all consumers as hard as top-line numbers might suggest, National Retail Federation Chief Economist Jack Kleinhenz has said.
Streaming Platforms’ Volatility: Consumer ‘Retention’ And ‘Churn’ Grow
The new premium video streaming world continues to be volatile — with subscribers coming and going and bigger players doing better than small- to-mid-sized platforms.
Overall, looking at a year-long 2021 period, the “retained user percentage” — the percentage of users who have used an app for two consecutive months — inched up 44.8% in the fourth quarter of 2021 (from 42.3% in fourth-quarter 2020), according to a new Samsung Ads survey.
Byron Allen: Broadcasters Can Lead the Way
Byron Allen is excited about the NAB Show’s return to Las Vegas, about broadcasting and it’s huge opportunity to be the leader, make an example and show the rest of corporate America how to do it.
Car Dealers Are Optimistic, but Supply Crises, War Spur Concern
Dealers, following a year of soaring profits but scant new-vehicle inventory, expect more of the same in 2022. But a pair of new worries are hindering some outlooks.
TV Newscasts Popular With Affluent Homes
Local news is the first news choice for 62% of Americans, according to a December 2021 survey YouGov survey of adults 18+. National/political news was second at 55%.